The inclusion of annual fund dollars in capital campaign totals has become very popular in recent years and has yielded some outstanding results. Donors are asked to dramatically increase their giving to meet the challenge of dramatic campaign objectives. This strategy helps to prevent low-end donors from choosing to support one objective over another and consequently protects the annual fund from the potential of losing donors to a more appealing capital case. Unfortunately, the education process for the donors is often more complicated. Donors are asked to support several objectives at once, some old and some new.

IDC approaches the task of helping the donor to be comfortable with giving by surrounding them with supportive and informative materials in addition to a conversation with a highly trained caller. The goal is to let each prospect learn about the importance of the campaign and the vital role he or she can play, before the prospect ever has a chance to speak to a representative.

Frequently our programs are utilizing videotapes, CD ROMs, or colorful brochures to aid our clients in sharing their vision. Donors are first informed, then motivated to give before our representatives ever speak to them. We then have a trained cadre of experienced callers who answer questions and help the donors facilitate their gift.

Our approach to a comprehensive campaign takes into account the golden opportunity of raising donors sights while bonding them close to the institution and its mission.

Success is found not only in increased giving but also in the feeling among all of those in the institution's family that they were part of an historic and successful campaign.

Annual Giving CallerMax® Capital Campaign Comprehensive Campaign IDC and PGCallTM IDC Phone Centre PHONE/MAIL®

Membership Development PledgeNet DataLinkSM Student Enrollment & Retention Management Surveys Telemax® eZpledgeSM