The
Challenge:
Your organization is about to undertake
an extremely important fund-raising campaign. You recognize
the absolute necessity of utilizing a highly professional, organized approach that reflects the dignity,
image and reputation your institution has worked hard to establish.
The Solution: The IDC PHONE/MAIL® Telecommunications
Program!
Far removed from the concept of "telemarketing,"
our approach works exclusively with your organization's known "family"
base. We create a customized service model in which we communicate on your behalf
only with individuals who have an identifiable relationship with your
institution.
There is no "cold calling"
with telemarketing rudeness. Rather, the telephone is used strictly as a "public relations"
tool for following up on letters sent from your president, chairman or CEO, outlining
your case for support.
The majority of IDC's donors say they
are "expecting the call" and do not relate the experience with the often-negative image of "telemarketing."
